- Published on Monday, 13 January 2014
The purpose of the State of the Nation’s Waistline report is to audit the state of obesity in the UK, to identify what initiatives and policy exists, and to assess their effectiveness in tackling obesity and weight management issues.
Obesity and weight management are a direct cause of many health problems and are already placing enormous demands on the NHS at a time when health resources are stretched like never before. The current situation is unsustainable.
The report makes recommendations as to what we must do in order to address one of the great public health and societal problems of our time.
The report has been released to coincide with the launch of National Obesity Awareness Week, an opportunity to engage with the public and raise awareness of obesity and weight management – but more importantly to discuss and highlight how these issues can be addressed at national, business, societal and individual levels.
The State of the Nation’s Waistline report can be accessed by the following link:
- Published on Monday, 13 January 2014
A new study, the first of its kind in the UK, indicates that shoppers are more likely to buy healthy foods in the supermarket if faced with strong visual health prompts at point of sale.
Led by Damian Edwards, Behavioural Advisor to the National Obesity Forum, the Healthier Choices Pilot saw the sale of fresh fruit rise by 20% and the sale of frozen fruit by nearly 30% in a trial supermarket over a 15 week period.
In the Morrisons Salford Supermarket, Edwards installed life size cut outs of doctors and nurses by the fruit and veg section with ‘Let’s Shop Healthier’ slogans around the store and outside. Floor stickers at the fish counter also provided further prompts. Free ‘bags for life’ were also available for shoppers to pick up at the fresh produce section when purchasing fruit or vegetables.
Welcomed by both the National Obesity Forum and the Department of Health, the aim of the study was to discover if there is a low-cost sustainable way of positively affecting shopping habits that could promote healthier food choices.
Traditional health promotion provides detailed literature and messages around how and why particular types of food might be good for us. This new study simply arranged striking life-size images of health professionals in uniform positioned next to the target foods. The images seemed to trigger a phenomenon known as ‘Priming’ i.e. the idea that individuals may become pre-disposed to make certain choices in one environment if influenced by triggers in a previous or linked environment.
If applied at supermarkets nationwide the initiative could increase the average daily consumption of fruit and as such improve the health of the two thirds of the population who are not currently eating the recommended five portions of fruit and veg daily.
Report available for download: www.healthierchoicespilot.com
- Published on Tuesday, 23 April 2013
Consumption of low calorie sweeteners (LCSs) is increasing, but questions remain around their role as a potential tool for weight management. The existing evidence regarding the effect of LCSs on energy balance, appetite, food intake and glycaemic response, and their role in weight management was recently reviewed during a roundtable meeting of representatives from the National Obesity Forum.
The key conclusions and practical tips around the effective use of LCSs in weight management for healthcare professionals, as discussed during the meeting, form a new discussion document by the Forum. The document, entitled “The role of low calorie sweeteners in weight management: Evidence and practicalities”, summarises the evidence for the use of LCSs in weight management while also addressing some of the common misunderstandings surrounding their use. In summary, the evidence reviewed suggests that LCSs are an appropriate tool for weight management with few, if any, discernable negative effects and some potential benefits.
The complete list of papers reviewed by the authors for the purposes of this supplement can be accessed here.
- Published on Monday, 14 October 2013
Many of our supporters will have recently received a toolkit from NOF that seeks to reinforce the support that has emerged around the idea of reforming the Quality and Outcomes Framework. We are pushing to change this scheme so that it includes an indicator that better recognises and rewards the active role that GPs already play in helping their patients live healthier, happier lives.
Thank you to those supporters who have already taken action. If you want to help NOF’s campaign but you have not yet received the toolkit, you can find it here:
Thank you once again for all your support on this important issue.